About
We have been on the Uzbek market for more than 7 years. In that time we have delivered 600+ projects, effectively solving challenges in branding and marketing.
Over the years of collaboration with various companies we have accumulated expertise across many business segments. We have gathered some of the best specialists in Central Asia in our team.
We work with global and local brands that recognise the need to solve business problems through changes in marketing — and are not afraid of stepping outside the familiar.
What we believe
Three principles that hold everything we do — from brief to campaign launch.
Synthesis, not service
We are not vendors who receive a brief. We are partners who sit at the table with the client and break a business problem down to its essentials. The result is shared. The responsibility is shared.
Effectiveness as a criterion
Creative that does not work is not creative. Every idea is measured: reach, awareness, sales, long-term effect on the brand. We measure the result and talk about it openly.
Local, world-class craft
We make work for Uzbekistan and Central Asia — in the language of the region, with an understanding of context. But we hold the bar at the level of global festivals: One Show, Cannes, Epica, Pentawards.
Recognition
Each year the agency takes part in the biggest advertising and branding festivals. Our specialists are speakers at educational programs and members of festival juries.